Breez

Brand Identity for a Global Cafe Chain

Designing the brand identity for an imaginary international bakery and coffee chain, inspired by the work of Saul Bass

person

role

Graphic Designer

access_time_filled

timeline

2 Weeks (Oct. 2024)

work

skills

Graphic Design, Branding, UI Design

group

team

2 Graphic Designers

brush

tools

Figma, Adobe Illustrator

overview

Breez is an imaginary bakery and coffee chain hoping to create and foster connections, helping them blossom in new and unexpected areas, like seeds of a dandelion.

As a Graphic Designer, I drew inspiration from designer Saul Bass's work to develop a cohesive brand identity for Breez, using bold colors and distinctive visuals. This included creating branding guidelines and additional mockups.

inspiration

Saul Bass is an American graphic designer, and we were inspired by his designs for movie title sequences and posters.

For our own brand identity, we pulled lessons from Bass's work and focused on:

simple, bold color palette
distinctive, unconventional visuals
central, concrete image that the brand revolves around

Ideation

moodboard

We started by getting a sense for the type of style and colors we'd want the interior of stores to look like. Our goal was to emulate the accent color harmony of Bass's posters, with orange as the main color.